Inside NorthShore's Day Out: What a Full, Limitless Weekend Looks Like for People Living With HBL

NorthShore Care Supply July 28, 2026

A group of eight adults at NorthShore's Day Out event wearing matching pinstriped baseball jerseys smiles for a photo at a baseball stadium. They stand together near the seating area with the field, scoreboard, and stadium structure visible in the background on a sunny day.

Key Takeaways

NorthShore's Day Out brought Hero Club members and longtime customers to Chicago for a full weekend of experiences — a Cubs game at Wrigley Field, an architecture river cruise, a behind-the-scenes facility tour, and more — built around one idea: heavy bladder leaks don't have to hold anyone back.
Attendees traveled from across the country to connect with others who share the experience of living with HBL, many describing the weekend as the first time they felt truly seen and celebrated rather than overlooked.
NorthShore's Day Out is the flagship event of "Say Yes Summer," a campaign built on focusing on life rather than leaks — with a second weekend planned for August 15–16 bringing the total number of participants across both events to more than 40.
The weekend reflects NorthShore's core belief: the right protection should make it possible to say yes to the things that matter — the concert, the game, the trip, the dinner — without spending the whole time managing logistics.

NorthShore has always believed that the right protection should let people say yes — to the concert, to the long flight, to the family reunion, to staying for the whole thing instead of leaving early just in case. That belief drives every high-performance product in the lineup. And this summer, it drove something that has never been done before.

To celebrate the people who trusted NorthShore through some of the hardest moments of their lives, Hero Club members and longtime customers were invited to Chicago for a weekend unlike anything the incontinence category has ever seen. Guests traveled from California, Idaho, Florida, Connecticut, and New York to join in for NorthShore's Day Out: two days of experiences that proved heavy bladder leaks don't have to hold anyone back.

A Full Weekend — Without Limits

Saturday: A Day Out in Chicago

Attendees kicked off the morning by boarding the First Lady for a 90-minute architecture cruise on the Chicago River led by the Chicago Architecture Center. From there, the group traveled together to Wrigley Field to watch a dominant Cubs victory, vouchers for food and drinks in hand. After the game, everyone connected over classic Chicago deep dish pizza.

"There are so many people out there dealing with similar things — you just don't know about it because nobody is talking about it," said George, a NorthShore Hero Club member. "Not only has the weekend been fun, but it also shows that there is a community of people that can support each other. Nobody is ever really truly alone when living with incontinence."

Many people living with HBL have stopped doing things they love: skipping events, cutting trips short, staying home when they'd rather be out. NorthShore's Day Out was built to change that.

"Back home, things feel isolating," said Kevin, another Hero Club member. "This was a great opportunity to meet a lot of people in the same boat. Everyone here has a shared experience and a common theme that brings them together."

"Felt like meeting a lot of friends — even making a lot of friends at this company," Kevin added. "It's been phenomenal."

"Getting to spend a full weekend with our customers, hearing their stories, cheering together at Wrigley, and connecting over dinner was deeply special," said Adam J. Greenberg, Founder and CEO of NorthShore Adult Diapers. "It was everything hoped for and more."

Sunday: Inside NorthShore

On Sunday, guests toured NorthShore's 180,000-square-foot warehouse and offices in a 90-minute behind-the-scenes session led by Greenberg himself. Three breakout sessions followed:

A hands-on diaper testing experience where guests compared NorthShore products to store brands side by side — seeing the science behind the diaper firsthand.

A lunch and Q&A panel with Greenberg and several NorthShore leaders. Guests came with questions and got authentic answers — including an early look at an exciting new product launching in early fall.

Then, guests got to participate in an open forum where they shared experiences, product thoughts, and direct feedback with the NorthShore team.

"To see the facility — there was no idea about all that's behind the scenes," said Kelly, who attended as a caregiver. "It's very interesting to see. Impressive."

The Story Behind NorthShore's Day Out

The attendees came from the NorthShore Hero Club — a community of customers and caregivers who have chosen to share their stories publicly so the next person feels less alone. They represent a group the incontinence industry has long overlooked.

Most products on the market are built for Light Bladder Leakage (LBL) — drips and dribbles triggered by a sneeze or laugh. Heavy bladder leaks are a different problem entirely. HBL involves larger volumes and multiple full releases throughout the day or night — and the products built for the lighter end of the spectrum were never designed to solve it. According to an independent study, 74% of incontinence product buyers say their symptoms exceed drips and dribbles — yet store brands remain the default option for most.

NorthShore's Day Out is the flagship event of "Say Yes Summer," NorthShore's July and August campaign built on one instruction: focus on life, not leaks. Saturday's theme, "12 Hours of Freedom," is a nod to NorthShore's MegaMax® adult diapers, tested for up to 12 hours of protection. The point of the weekend was that those hours were spent on the river, at Wrigley, and at the dinner table — not on the logistics of getting through them.

Most importantly, evaluate your current protection. If you experienced a leak, it may be a sign that your product is not meeting your needs.

"Relationships and friendships were forged this weekend that will continue long after everyone heads home," Greenberg said. "That's what Say Yes Summer is really about — saying yes to the unexpected, yes to new people, and yes to a full life."

Incontinence affects millions of Americans, yet remains one of the least talked about health conditions. Every event, every story shared, and every conversation started is one more step toward making it easier for the next person to get support. NorthShore believes that starts with saying "adult diapers" out loud.

Weekend Two Is Coming

NorthShore's Day Out isn't over. A second weekend takes place August 15–16 for a new group of Hero Club members and longtime customers. Across both weekends, more than 40 people will have taken part in what NorthShore believes is the first event series of its kind in the adult incontinence category.

Ready to Find Protection That Actually Works?

There's a quiet kind of strength in showing up for life, even when it takes extra effort. NorthShore sees that courage every day — and it's what drives everything from the products to the people behind them.

NorthShore Care Experts are real people, based in the U.S., who have guided millions of individuals and caregivers toward protection that actually works. No bots. No scripts. No judgment. Just honest answers, personalized recommendations, and someone who genuinely understands what it means to manage HBL day to day. They've heard every question, celebrated every win, and are ready to help find the right fit — whether that's a product recommendation, a sizing question, or just figuring out where to start.

The NorthShore Sample Program makes it easy to try before committing — take a quick 4-question quiz, select up to 6 free samples, and have them delivered discreetly to the door (just pay for shipping). Prefer to talk it through first? Care Experts are available by call, text, or chat 7 days a week and can help place a sample order directly.

Call or text 800-563-0161, connect online, or start with a free sample at northshore.com. Protection that makes it possible to say yes is closer than it might seem.

Thank you for reading our customer stories.

NorthShore works to remove the confusion and isolation surrounding incontinence, helping individuals better understand that “incontinence is very common, often treatable, and regardless, very manageable.” — Adam Greenberg, President & Founder of NorthShore

We are grateful for the opportunity to share these journeys and provide products that help people live life to the fullest.

Learn more about sharing your story through the NorthShore Hero Club.

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